BBF Archive

Social Campaigns

Guys, who drives home? - Free transportation in major cities of Serbia during Belgrade Beer Fest

For the fifth year in a row, the Company HEINEKEN Serbia traditionally organizes the action "Guys, who drives home?" with the aim of promoting the importance of responsible consumption during Belgrade beer festival. All visitors will be provided with free city transport from and to the four key points in Belgrade, and for the visitors from Novi Sad, Niš and Kragujevac will be organized free intercity transportation. The action "Guys, who drives home?" is organized by the Company HEINEKEN Serbia in collaboration with the Road Traffic Safety Agency, Belgrade Beer Fest, Public City Transportation Company Belgrade (GSP) and Business Association of Road Traffic "Srbijatransport". In addition to free transportation, visitors of the Festival will have the opportunity to participate in interesting and educational activities regarding responsible consumption in the Safe Zone (entrance 1) at the Festival.

How to apply for free transportation from and to Novi Sad, Niš and Kragujevac?

  1. Applications
    It is necessary to submit an application through e-mail address On that occasion you should fill in your name and surname, the city from which you will travel to Belgrade, phone number and whether the application relates only to arrival to Belgrade Beer Fest, return from Belgrade Beer Fest or both. Applications without the required information will not be considered. After you submit the application, you will receive a confirmation e-mail with all details on how to get free vouchers for free rides. Registration lasts until Saturday, August 12th 2017 to 12:00 p.m. Number of seats is limited. Taking the voucher is possible only personally and with an identity card.
  2. Taking a voucher
    After receiving a confirmation at your contact e-mail address, you need to take your voucher. The voucher take over will be organized in all three cities simultaneously, on Sunday afternoon on August 13th 2017. When getting the voucher you need to show an identity card. Each person can take only one voucher.
  3. Transport reservation
    After you take your voucher you need to go to the bus station in Niš, Kragujevac or Novi Sad in order to book a free ride to Belgrade Beer Fest. During making a reservation at the bus station counter, you will leave the voucher and get a bus ticket to Belgrade.
  4. Return
    Persons who applied for return to their city from Belgrade Beer Fest have to take over new voucher for return. In order to get the voucher for return you need to visit the Safe Zone (entrance 1) at Belgrade Beer Fest from 08:00 p.m. until 12:00 a.m. on clearly marked place, where promo team will distribute vouchers. The same as for the arrival, vouchers for return can be taken over only with your ID card. It is not necessary for a person with a voucher to visit BAS station and reserve a ride earlier, but only to hand over the voucher to the driver in return (according to timetable for that city).

Voucher does not cover platform card.

Departures to Belgrade from Novi Sad, Kragujevac and Nis will be organized in the period from August 16 to August 20, 2017.

Departures from Belgrade to Novi Sad, Kragujevac and Niš will be organized from 16th to 22nd August 2017.

For free transport in Belgrade you don't need to apply for or to book in advance.

  • Bus schedule in Belgrade you can download here .
  • You can download Belgrade free bus lines map here .
  • Bus schedule from Novi Sad you can download here .
  • Bus schedule from Nis you can download here .
  • Bus schedule from Kragujevac you can download here .

For any further questions please contact us through an e-mail address

Enjoy responsibly!




In order to raise awareness about the significance and importance of recycling Belgrade Beer Fest, in cooperation with Ball Packaging Europe, Recan Recycling Foundation and its partners Zaječarsko, BIP, Lav and Ledeni Kvas this year organizes again for the ninth year in a row, socially responsible and ecological campaign I choose to recycle.

At Recan stand at the plateau next to the entrance no. 1, a Wheel of Fortune will be set up, so the visitors who bring at least three empty cans will have the opportunity to win one of the prizes of the I choose to recycle campaign - Zaječarsko, BIP or Lav beer in the can, or Ledeni Kvas, if they prefer non-alcoholic refreshments.


Recan Foundation this year promotes its campaign Every can counts, which will give visitors the opportunity to recycle beverage cans at several points within the festival space.

This year within Beer Fest area we will set up three smart presses for aluminium cans that will work on the principle of downloading the free online application "Solagro - Future of recycling", which will be available on the internet from August 8th. On this occasion, user creates his account in the application, delivers empty cans at the Recan Foundation stand, where the smart press calculates points and in this way the visitor receives the prize. The bearer of 40 empty cans receives a men's t-shirt, one with 30 cans wins a women's t-shirt, one with 15 empty cans receives a frisbee, and for 5 empty cansone will receive a whistle. Otherwise, through this application, visitors will be able to collect points even after the completion of Belgrade Beer Fest, at several locations in Belgrade, where smart interactive presses will be placed.


In thehonour of the 15th birthday of Belgrade Beer Fest at Ušće, a special, two meter high, metal installation BEER FEST will be placed. A modern installation in the form of 3D letters will be one of the biggest attractions of this year's beer festival. The letters will be filled daily with empty cans during five festival days, and selfie with BEER FEST 3D letters will surely be an important topic on social networks during the 15th Belgrade Beer Fest.

Let's be responsible to our environment!